The growth of digital printing technology has brought technical advancements, more options, and exciting new features to today’s commercial printing, however some people still prefer a more traditional offset printing approach. If you are having the internal offset vs digital printing debate for your promotional printing project, there are a few things to know about both before making your decision.
Digital printing often has a shorter turnaround time, which is a really big benefit to a business in need of quick printing services. Digital printing also offers more accurate counts, less waste and fewer variations, due to not having to balance ink and water during press run.
Finally, digital printing is cheaper for low volume printing. While the unit cost of each piece may be higher than with offset printing, when setup costs are included digital printing provides lower per unit costs for very small print runs.
Now, if this is truly an offset vs digital printing debate, it is important to list the advantages of offset printing. First, offset printing has an incredibly high image quality. This is great for companies needing to make brochures, or other pieces of marketing material that will be disseminated to their customers.
Offset printing also works on a range of printing services that are not just limited to paper, including wood, metal, leather, and plastic. This is great for companies looking to print mugs, tshirts, and other promotional tools.
Also, there is quality and cost effectiveness in high volume jobs, as the unit cost goes down as the quantity goes up. For example, you can get steep discounts for ordering 100 company tshirts for your next up coming work function. In the offset vs digital printing debate, digital presses are close to the cost benefit ratio of offset for high quality work, but they are not yet able to compete with the volume an offset press can produce.
In terms of offset vs digital printing, there are benefits of going with both. Evaluate the type of project you are looking to execute in order to help you make your choice. Are you looking for a high volume of goods? Is your budget less than you thought it would be? Heading in as an informed consumer will your decision process much easier.