Direct Mail or Digital Marketing Campaigns Which Provides a Greater Return on Your Investment

Tampa printing

Are you looking for digital printing and other types of printing services such as direct mail postcards? You may be interested to know that 92% of shoppers state that they prefer direct mail to other types of advertising. In fact, 39% of customers that participated in a recent survey indicated that they explored what a business had to offer due to receiving direct-mail advertising.

The United States Postal Service (USPS) reported that 84% of adults within the Millennial age group actually d Continue reading

Four Characteristics of a Good Packaging Design

Box label

There are a lot of steps involved in the business process from design to the store shelf. One of the most important, yet often overlooked, processes is the package design. According to a 2016 West Rock Consumer Insights Study, about 26% of respondents said that the packaging of a product is extremely important to their overall satisfaction, which is up from 18% in 2013. If you are currently in the process of deciding on or designing packaging for your product, you will want to keep the following important characteristics in mind.

The functionality of the package
Of course, a product’s package needs to make sense. Patented packaging is usually designed and Continue reading