3 Tips to Help You Stick Out At a Trade Show

Trade show display exhibits

So you are going to a trade show to promote your small business. You are planning on gaining perspective customers, putting your face out there, and demonstrating your product. But, in order to generate leads you have to stand out from the crowd. There are hundreds of other companies at the trade show, so your goal is to make your customer remember you. Follow some of these tips to help you stick out from the crowd.

Be different!

A consumer at a trade show spends on average nine and a half hours viewing exhibits. So not only does your exhibit design have to be distinctive, so does your clothing! If you are promoting a business that has to do with sports, dress up in a football uniform! If you are promoting health and wellness, wear scrubs and a stethoscope around your neck, or do some yoga poses in front of your booth! If anything, invest in t-shirts that really stick out. Have them be in bright colors so your customers can spot you from in within the crowd, making them want to see what you are all about!

Have an interactive exhibit design

Using props is a surefire way to stand out. It is helpful to have a gimmick in your booth, whether it be a wheel a customer can spin to get coupons, a tasting of your product, or a large version of the product you are selling! This way, the customers will leave with something of value, while you are easily promoting awareness of your product!

Make everything easy to read

Custom exhibits are a great idea to make yourself stand out in a trade show, but don’t let your design get over powered by hard to read graphics and too bright of colors. Keep your information easy to read and to the point, and use fonts like sans-serif and helvetica as they are considered the easiest to read.

Also, in order to draw the consumer’s eye all over your exhibit booth design, place long-range graphics as high as possible within trade show regulation limits. Your custom exhibit design should put medium range graphics above eye level, while short range graphics should be about five feet off the floor.

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Sarah Todd

Sarah Todd

Sarah Todd, an investment banker, is a reporter and researcher for one of London’s leading media outlets. Formerly a trader and market maker at FTSE, she turned to media during the global recession. This website features some of her best and favourite articles, from all parts of the business world. Please let her guide you and your enterprise along the path to prosperity.