5 Skills You Need to Have to Sell Products and Services Effectively and Well

Sales prospecting techniques

Although the days of the traveling salesman and door to door marketing are gone for the most part — at least among bigger corporations — sales career opportunities abound. Businesses always need good sales people and there are whole sales recruitment firms dedicated to hiring and finding the best people available. Personal contact is one of the most important aspects about founding a business, encouraging relationships that grow and flourish between a business and their consumers, and helping the business flourish in the first place. Salespeople are the first line of business in that sense — they hear the customer’s needs, concerns, and desires, and find a way to match what the company offers to that customer. If you’re confident, charming, and connect well with people, you may want to think about looking into sales career opportunities. It could be an amazing, lucrative, and enjoyable career to start building.
What Qualities Are Important for Good Salespeople to Have?
If you’re looking at sales career opportunities, you want to make sure that you have what it takes to really make it. You can’t be afraid of rejection — around 80% of non routine sales only happen after at least five follow ups. Many sales reps get used to being hung up on or ignored. Indeed, many business professionals cite patience and perseverance as two of the most important qualities in a good salesperson. Over 60% of people who will make inquiries into your company will take an average time of three months to pur63% of people who ask about your company will take about three months to purchase, and 20% won?t buy for 12 months, so sticking with a client is crucial. Plus, almost 45% of all salespeople will let a sale go after being told “no” just once. There would be almost no sales if everyone gave up that easily!
Additionally, being charismatic, able and willing to adapt to changing circumstances, challenges, and personalities, having confidence in yourself and your skills, and enthusiasm for your work and the product or service you’re selling can go a long way in helping you create a successful career for yourself.
Of course, the basics are important too — having a warm and friendly smile and a firm handshake can do a lot to bolster first impressions. It can be tough to balance firmness and friendliness, but the best salespeople do it all the time — they push but know when to be respectful and let the customer decide. You want to have a lot of confidence for this career — it goes hand in hand with how well you sell. Even if you feel like you don’t have much, understanding your product, who else is competing against you, and studying effective sales technique can help you feel more prepared in a sales meeting or during a pitch. Hard work goes a long way from turning you from an average sales rep to a star.
Where Should Businesses Look When Trying to Hire Potential Salespeople?
If you’re a business, the choice of people looking to start or further their sales career opportunities can feel practically endless. So how do you distinguish the great from the mediocre, the good from the just okay? A sales recruiter can help in a major way with this kind of thing, helping you find the right person for your business and culture. They’ll do more than just recruit — they’ll also screen and hire your representatives from start to finish. They can also help with sales management and training after hiring.
Look for sales reps who are comfortable with research, which is key in this kind of work. They should also be comfortable with using technology of all forms — many clients will ask for high-level presentations from your sales reps, so they have to be ready and comfortable to to that, even to the point of designing their own polished presentations.
If you’re an outgoing, charismatic, and hardworking individual, a career in sales might be perfect for you. Consider linking up with a sales recruiting firm to find your dream job today!

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Sarah Todd

Sarah Todd

Sarah Todd, an investment banker, is a reporter and researcher for one of London’s leading media outlets. Formerly a trader and market maker at FTSE, she turned to media during the global recession. This website features some of her best and favourite articles, from all parts of the business world. Please let her guide you and your enterprise along the path to prosperity.