There was a time, not too long ago when all people cared about, when it came to their websites, was getting people to visit. It mattered who visited or how long they stayed, raw numbers of visits was all that mattered. The problem came when people realized that even though their sites were seeing a lot of traffic, they were not seeing that translate into sales or leads. It became clear that getting people to visit a website was not enough. Companies began to look to new ways to increase website conversion, which means you are getting people to visit your site and once they are there, they actually do something.
What they do is entirely up to you. Different companies have different goals. Yours may be to sell items. Another site’s purpose may be to get people to sign up regular updates. The particular goals may be different for each company and website but website conversation is all about some form of action. Maybe all you want is for them to stick around and tell their friends.
What companies do when they want to increase their website conversion rates is start by optimizing their sites. What does that mean? You want visitors to your site to have the best experience there as possible. When you optimize your website, you need to think about the process as two distinct processes. You seen a good search engine optimization (SEO) marketing plan to get people to find your website. Next, you need to improve your website.
Here are some things you can do to help improve your website for a better online presence:
1. Check out your code.
There are some tools that you can use to clean up the code on your website. You can hire website conversion experts or you can use things like Google’s webmaster tools or Firebug for Firefox. These tools can help prevent visitors from getting the dreaded 404 errors on pages on your site.
2. Look at your hosting option.
Every company should reevaluate their website hosting plan and options from time to time. You have only a few seconds to get someone’s attention when they visit your site. More and more people are accessing the internet from their mobile devices. Your website needs to both load very quickly and look great on mobile devices. If you use a lot of video, and this is a great way to engage your visitors, you need to make sure your hosting to be up to the task. You should consider hosting your site with a company that is located in your region. Having a site that loads quickly will increase your website conversion rate.
3. Make the best use of your title tags.
This is one of the easiest things you can do to optimize your website conversion rate. This will improve your organic rankings in search engine searches. More than 90% of all internet experiences begin with a search engine search. If your site does not pop up in the first page in the search engine results, people will probably not see it. Nearly 75% of all people never scroll past the first page of the search engine results. Putting the right terms in your title tags helps inform people and let them know what your website is all about.
4. Make the most of your existing content.
It is important to update your website frequently but there are also things you can do to improve upon the content you already have. There are things you can do to optimize each piece of content on your website. Link your pages to each other. Customize your meta descriptions and image information. Add title tags to the images and videos as well. You may be surprised by the results you get when you make simple changes to your website.
5. Simplify your navigation.
When people are given too many options, it makes it harder for them to make a decision. If you apply that principle to your website navigation, you can increase your website conversion rate. Try it and you will be happy with the results.
When you look at your site’s performance, it is important to look at more than just your hits.
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