When people conduct online searches for products and/or services, they have a variety of criteria for determining whether or not a company is credible. A recent survey found that 46% of the participants indicated that website design was the number one determining factor for them.
The time it takes to for a site to load is also an important factor. If it doesn’t load within three seconds or less, 40% of potential customers will actually leave the site and continue their search elsewhere. This is just one of the reasons why a company website needs to inform customers what they do within a brief period of time.
According to a recent study of Fortune 500 websites, the results showed that these sites had the following desirable elements:
- Content above the fold: 63%
- Some t Continue reading