Dos and Don’ts for Trade Shows

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Trade shows are crucial for any small business owner for promoting their products and services. In light of the big day, there are some things to keep in mind in order to be fully prepared. Here are some trade show Dos and Don’ts to be aware of.

Dos

Have goals

It is important to know exactly what you are getting into and why you are doing it. Think about what you hope to accomplish when you go, do you want to focus on getting your name out there or do you want to focus on making actual sales? Are you looking for serious investors, or are you looking to figure out the competition? Keeping these goals in mind is pivotal to the overall success of the trade show, as it will help you properly plan.

Get a good booth spot

Location is everything Continue reading