So you are going to a trade show to promote your small business. You are planning on gaining perspective customers, putting your face out there, and demonstrating your product. But, in order to generate leads you have to stand out from the crowd. There are hundreds of other companies at the trade show, so your goal is to make your customer remember you. Follow some of these tips to help you stick out from the crowd.
A consumer at a trade show spends on average nine and a half hours viewing exhibits. So not only does your exhibit design have to be distinctive, so does your clothing! If you are promoting a business that has to do with sports, Continue reading