How Do We Decide How to Package Retail Items?

Clamshell packaging

Have you ever wondered what drives decisions about how things are packaged? When it comes to retail packaging, why are some things in a box, while others have thermoformed clamshells? Read on to learn more about what?s behind America?s packaging choices.

Consumer Preference is the Main Driver

You might have thought that finding a way to save money would be the most important factor driving whether a company uses a custom clamshell packaging or a simple box. But actually, the preferences of buyers is paramount. After all, if the customer isn?t happy, they likely won?t buy. So what are consumers concerned about when it comes to their packa Continue reading