Go Green Or Go Home Customers Are Taking A Stand Against Companies That Are Falling Behind

Round clamshell packaging

A package can tell you a thousand words.

You can figure out whether or not it’s worth your investment based on the material you feel in your hand. You can learn just how durable it’ll be in the rain or snow. You can even determine the goals of the company and what they have to offer not just you, but the environment at large. Packaging these days is everything and a part of the buying experience you can’t afford to overlook. Whether you’re looking for ammo storage cases or just want to store your leftover food in a case that’ll stay fresh for longer, becoming familiar with the art of the tamper evident clamshell will do you a world of good.

Packaging has a long and interesting history. What used to be very commonplace in the past is being tossed out in favor of more eco-f Continue reading

Four Characteristics of a Good Packaging Design

Box label

There are a lot of steps involved in the business process from design to the store shelf. One of the most important, yet often overlooked, processes is the package design. According to a 2016 West Rock Consumer Insights Study, about 26% of respondents said that the packaging of a product is extremely important to their overall satisfaction, which is up from 18% in 2013. If you are currently in the process of deciding on or designing packaging for your product, you will want to keep the following important characteristics in mind.

The functionality of the package
Of course, a product’s package needs to make sense. Patented packaging is usually designed and Continue reading