Understanding the Effectiveness of Proper Retail Merchandising

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As a retail store owner, defining and optimizing your retail space is a critical part of merchandising. When you think about the amount of space you have, keep in mind that walls also cover part of your retail space and it’s important to capitalize on them. Walls are perhaps the most underused space by retailers. You may have 600 square feet of floor space, but when you consider the walls, you have an extra 200 square feet when you incorporate shelving and wall mounted display racks and stands to the walls.

Retail space is like a silent sales agent that has to be coupled with effective visual merchandise techniques to promote and lure customers into purchasing. Here are great tips and product display ideas that can improve your sales significantly.

Tricks of the trade
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