Dos and Don’ts for Trade Shows

Rental exhibits display booth design

Trade shows are crucial for any small business owner for promoting their products and services. In light of the big day, there are some things to keep in mind in order to be fully prepared. Here are some trade show Dos and Don’ts to be aware of.


Have goals

It is important to know exactly what you are getting into and why you are doing it. Think about what you hope to accomplish when you go, do you want to focus on getting your name out there or do you want to focus on making actual sales? Are you looking for serious investors, or are you looking to figure out the competition? Keeping these goals in mind is pivotal to the overall success of the trade show, as it will help you properly plan.

Get a good booth spot

Location is everything Continue reading

5 Steps to Designing Compelling Trade Show Exhibits

Interactive exhibit design

Each year, over $24 billion is spent by U.S. trade show exhibitors on their custom exhibits and booth designs. According to B2B Magazine’s “2014 Marketing Outlook” study, events are the second largest are of growth in media spending, falling just behind digital marketing. Considering on average, U.S. trade show visitors will spend over 9 hours viewing exhibits, it’s in your best interest to make sure your custom exhibits catch and capture their attention. To do this, look first and foremost at your graphics.

Here’s how to design custom exhibits for your next trade shows that will keep viewers coming closer to learn more:

  1. Answer the three w’s and how.

    Before beginning to design your booth, it’s a good idea to take a minute to make sure you have a strategy for h Continue reading

Need To Set Up A Booth? Brush Up On Your Graphic Design First

Trade show exhibits

Creating your very own booth to sell your wares or services is one of the most fulfilling parts of upholding a small business. The flip-side, however, is that it’s an incredibly involving process that requires you brush up on your graphic design homework and apply those marketing skills you use in the day-to-day. Exhibit rentals are a combination of placement, location and communicative design that can make or break your vital first impression. Creating shoddy, unattractive or cluttered graphic design can run the risk of turning off your customer base. If you’re interested in learning more about custom exhibit design and what you can do to boost the quality of your exhibit re Continue reading