Signs are like a handshake or a smile. They’re a first impression for your business, the primary way for people to understand what you have to offer among a sea of competition. When your sign is difficult to find, hard to read or visually unappealing? It’s the very definition of a limp wrist or food between your teeth. Marquee signs for schools and electronic signs for business all have the same goal at the end of the day and that’s to get a strong message across the best way possible. Not everyone is well-versed in the art of the sign, so brush up on your own knowledge and make sure you give your establishment a fighting chance at success.
If people can’t find your sign, they can’t find your business or establ Continue reading