Each year, over $24 billion is spent by U.S. trade show exhibitors on their custom exhibits and booth designs. According to B2B Magazine’s “2014 Marketing Outlook” study, events are the second largest are of growth in media spending, falling just behind digital marketing. Considering on average, U.S. trade show visitors will spend over 9 hours viewing exhibits, it’s in your best interest to make sure your custom exhibits catch and capture their attention. To do this, look first and foremost at your graphics.
Here’s how to design custom exhibits for your next trade shows that will keep viewers coming closer to learn more:
- Answer the three w’s and how.
Before beginning to design your booth, it’s a good idea to take a minute to make sure you have a strategy for h Continue reading