Over one-third of shoppers never would have discovered at least one business were it not for its business sign. Business signs are a proven and effective means of attracting more customers and increasing sales revenue. What’s more, they also offer one of the best returns on investment of any retail marketing strategy. Don’t believe us? Read on to see how you can increase your sales revenue with commercial business signs.
- Go Electric
Electric signs for business have been proven to be more effective at generating business than static business signs. There are a number of reasons for this, most notably because the human brain is attracted to bright, flashing things. Kind of like the way raccoons and crows are helplessly drawn to shiny objects, the human eye can’t help but look at a bright light nearby. Electronic signs for business are a great way to catch the eyes of passerby, whether they’re in the car, on the sidewalk, or walking out of the shop across the street.
- Brighter is better
LED business signs are brighter than most other forms of illumination. There’s a reason they’re chosen for the lights on police vehicles: it’s nearly impossible for us to ignore them. By 2019, it’s estimated that LEDs will account for 53% of the global lighting market. Digital LED business signs will not only outshine their duller electronic electronic counterparts, they’ll also out-last them. LED bulbs can achieve a life of 25,000 hours or more; that’s 25 times longer than your traditional light bulb.
- Bigger is also better
When it comes to attracting notice, it’s no surprise the bigger you are the better your chances of being seen. Simply replacing electronic business signs with larger electronic signs for business can increase your sales revenue by 7.7%.
- Mix it up
Another great feature of electronic signs for business is their ease of transformation. With a standard business sign, the only way to change what it says is by covering over the previous sign and repainting it. With electronic signs for business, you can save a trip to the paint store and simply hit a few keys on your computer to completely transform your old sign into something new and improved. According to recent studies, changing an outdoor LED display can directly increase sales revenue.
Having a one-day sale? Put it on your sign. Expanding your inventory? Let the world read it in brilliant LED illumination on your business sign. Electronic signs for business are a great opportunity to generate impulse buys. The more you mix it up, the better your chances of catching the eye of new customers will be.
- Get creative
The beauty of electronic signs for business is their malleability. Not only can you change your sign at the drop of a hat, you can also put just about anything on it. Words are great for spreading a message, but as they say: a picture is worth a thousand words. Or, rather, a good picture can be worth a thousand words. Let your marketing team take the reins and see where it takes you. The worst that can happen is you decide you need a different strategy and go back to the drawing board.
- Buy a Billboard
Over 70% of commuters report that they will often read the messages posted on roadside billboards. Nearly 60% of consumers who responded to a recent poll said they visited a new restaurant only after learning about it from a billboard on the side of the road. People spend an inordinate amount of time in their cars. Over two-thirds of drivers make shopping decisions while on the move in their cars. If you want to snatch a larger share of your market, roadside electronic signs for business are the way to go.
Electronic signs for business are one of those investments that keep paying off year after year after year. If you’re worried about the initial cost of buying an electronic business sign, don’t be. Researchers have found an on-site business sign has the same value as 24 full-age newspaper ads placed every year. Imagine how much you’ll save over the 25,000 hours of your sign’s life by skipping those pesky newspaper ads every year.
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