Need To Set Up A Booth? Brush Up On Your Graphic Design First

Trade show exhibits

Creating your very own booth to sell your wares or services is one of the most fulfilling parts of upholding a small business. The flip-side, however, is that it’s an incredibly involving process that requires you brush up on your graphic design homework and apply those marketing skills you use in the day-to-day. Exhibit rentals are a combination of placement, location and communicative design that can make or break your vital first impression. Creating shoddy, unattractive or cluttered graphic design can run the risk of turning off your customer base. If you’re interested in learning more about custom exhibit design and what you can do to boost the quality of your exhibit rentals, read below to get a crash course on the essentials.

What Is Interactive Exhibit Design?

There are thousands of small businesses across the United States that work night and day crafting their booths at conventions and trade shows in popular cities and small towns alike. This is nothing to say of millions of freelancers, some of whom choose to sell their wares online and yet others who look into exhibit rentals for public events and spaces. A study by B2B Magazine cited events as the second largest area of growth in media spending right behind digital, meaning exhibit booth design is a skill you’ll be wanting to learn as soon as possible.

What Is Communicative Design?

The art of design is communicating thoughts, feelings and desires to a large audience through visuals and text. This has been around for many, many centuries and dates back even to ancient Egypt, Rome and China. Communicative design, also known as graphic design or marketing design, is essential for everyday products, businesses and services to get out there and get noticed. While good design can attract a customer’s eye, great design can make them stick around and come back for more. Studies have shown at least half of the largest 200 trade shows in the United States take place in just three cities — Las Vegas, Chicago and Orlando — which means competition is stark and you should put your best foot forward.

What Are Basics I Should Know?

The basics of graphic design revolve around typography, color, placement and graphics. While there are many different ways to get across a single meaning, some are better than others and require a simple foundation to remain strong no matter the situation or unique perspectives of the audience. For example, text should be easy to read — a rule of thumb is to add an inch of height to the font for every foot that the viewers stand away from. So, a customer standing 10 feet away would require 10 inches of font size. Visually less is more and two or three colors should suffice for any sign, be it small or large. Keep your thumbnails close and seek out any services that offer affordable color printing, scanning and consultation.

Where Should I Get Started?

Exhibit rentals can take a little effort to get the hang of, but the attention it’ll draw to your business will be well worth the while. Remember that booth design graphics should still have a good 40% of surrounding space as not to seem too cluttered and uninviting to random passerbys — what you say is just as strong as what you don’t say, after all. A good variety of graphics will go a long way, as well, such as pamphlets and small signs alongside your large trade show booth designs. There are many different printing companies that can offer you the scanning and printing services you need to turn your exhibit rentals into a temporary masterpiece. Now that you’ve done your homework, go forth and design your booth with confidence.

The following two tabs change content below.
Sarah Todd

Sarah Todd

Sarah Todd, an investment banker, is a reporter and researcher for one of London’s leading media outlets. Formerly a trader and market maker at FTSE, she turned to media during the global recession. This website features some of her best and favourite articles, from all parts of the business world. Please let her guide you and your enterprise along the path to prosperity.