The increasing focus on internet marketing has given rise to the importance of quality SEO services. SEO, search engine optimization, aims at boosting a website’s organic search engine ranking, using methods such as PPC optimization, link building, social media marketing, and keyword search.
Search engine ranking is critical because any query on a search engine typically generates millions of websites. About 75% of internet users never scroll beyond the first page of results, and about 18% click on the first result. A website with a low search engine ranking will not be see by the majority of users. In addition, if the results are sponsored or paid, users are less likely to click on them, as three-quarters of users completely ignore these kinds of results.
With the increase in smartphones and mobile devices, user connectivity has also increased significantly. Almost 90% of American adults own a cell phone, and just under 60% of them own a laptop as well. Even with the number of laptops they own, about 64% of smartphone users utilize their phones to shop online.
What quality SEO services do, is raise a website’s visibility, so that a site remains atop search engines for smartphone, mobile device, desktop, and laptop users to see. The most efficient SEO tools and best PPC strategies can be extremely effective, and PPC ads often account for 89% of website traffic for many companies.
You can find local Rochester SEO companies that can take care of your marketing needs for you. Through a reseller program, SEO experts can implement solid PPC programs, enhance your website using high quality content written by their in-house writers, and even optimize your website’s design for search engines.
With help of these SEO companies, your site can remain competitive among the top websites that are generated on a search engine. Since users can now connect 24 hours a day using their mobile devices, SEO could be only way to generate enough traffic on your website to maintain its success. Read more here.
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