The Most Common Mistakes Businesses Make With Their Marketing Campaigns And How To Avoid Them

Creative retail display ideas

How do you put your best foot forward when everyone already seems miles ahead of the game? Sometimes you just have to narrow it back down to the basics. Put away complicated notions and get-rich-quick schemes of putting your business on the map and consider how to just get a solid message across. No matter what service or product your selling, it all boils down to snagging a customer’s attention and giving them a reason to stick around. Acrylic display risers, a simple poster easel or a door sign holder are just a few of the tools you can use to have your voice heard in an already thick chorus.

Advertising Is Competitive, Don’t Back Down

Everywhere you go advertisements are blinking, calling and flashing for your attention. How do you stand out amid all that? The average customer is exposed to over 3,000 ads and promotional messages on a daily basis — being aware of what you’re up against is the first step toward using your resources intelligently. Gather up your resources, whether it’s a basic poster easel for a new sign you’ve painted up or clear price tag sleeves for your shelves, and use them with confidence!

Be Aware Of What Customers Want At All Times

With so much feedback customers are ever discerning and selective about where they choose to spend their time. Studies have shown shoppers will make up to 80% of their purchase decisions in the store — how can you take advantage of that while still giving them what they need? Between six and 10 purchases in a store can even be classified as impulse purchases, so gather up your creative retail display ideas and give your customers a reason to stick around a little bit longer. According to a 2014 Mass Merchant Study, over 15% of all unplanned purchases were due to an outside display or poster easel.

Technology Never Slows Down And Neither Should You

Think you’re caught up on the latest marketing advances? Think again. Customers are constantly learning on-the-go and are just as quick to choose a different business as they are to find a new favorite. The average consumer decides to stick with a brand or buy something else entirely in a mere three to seven second span — if you’re going to keep up you’re going to have to constantly remind them why they should come back. This means using all sorts of advertisements at your disposal. This can mean an outside sign, online marketing tactics and constantly updating your ad in the newspaper.

A Positive Memory Goes A Long Way

Good marketing is important, but a good experience is even better. When you grab a customer’s attention you’re going to want to make sure they leave with positive memories instead of disillusion or disappointment. A 2011 report saw a whopping 85% of consumers willing to pay more for a better experience, making this something to keep in mind at all times. Easily accessible information, an easy to reach location and, of course, a smile will go a long way in making your customers want to come back.

How To Make A Strong First Impression

You’ve learned that customers will favor a positive customer service experience even over price. You’re more aware about the effects of technology on shopping. Where do you go from here? There are all sorts of custom retail displays just waiting for your special touch — a poster easel can be customized at the drop of a hat, while a clear plastic hanging sign can be a modern spin on an old concept. Display stands, even still, are right in a customer’s line of sight and can direct them to your business without trouble. Getting your voice out there takes work, but it absolutely can be done. Now go advertise your business and make the choir richer!

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Sarah Todd

Sarah Todd

Sarah Todd, an investment banker, is a reporter and researcher for one of London’s leading media outlets. Formerly a trader and market maker at FTSE, she turned to media during the global recession. This website features some of her best and favourite articles, from all parts of the business world. Please let her guide you and your enterprise along the path to prosperity.