Did you know that an incredible 93 percent of experiences online begin with a search engine? This alone indicates why SEO is important for marketing. What is SEO, though? SEO stands for search engine optimization. Content based SEO concentrates on raising site rankings in search engines so that clients receive more views.
If you were wondering how important being number one or two in rankings for your keywords is, keep in mind that almost 20 percent of clicks go to the number one position, and 80 percent of people usually ignore sponsored search results. Many companies outsource their SEO since setting up an SEO team requires extensive investment of time, money, and programming. If you are looking for an SEO company to handle your needs, here are three things you should keep in mind.
1. Be wary of SEO companies that do not practice what they preach.
So you find an SEO website that promises it can help you get to the number one or two spot for your keywords in several months. Something important to check, however, is whether your SEO company ranks well itself for outsource SEO. If your SEO company relies primarily on PPC and social media to market itself, rather than rank, why would they be able to do better with your site?
2. A professional search engine marketing company does not use black hat SEO techniques.
Black hat SEO techniques are underhanded methods of raising site rank on Google without actually providing content. Common examples include keyword stuffing at the bottom of pages, and invisible white on white text. This is not a good long term SEO method like content creation is, and it can actually cause your site to go down in rankings. The last major algorithm updates to Google, Panda and Penguin, have made the search engine even better at detecting illegitimate techniques. Play it safe, and invest in content SEO.
3. SEO companies should be transparent.
SEO companies often generate posts for site blogs. Did you know that blogs increase pages for search indexing by over 400 percent? This often translates into more page views. You want to know how well your SEO services are performing in terms of page hits. A good SEO company will provide you with a dashboard or other method of metrics so that you can have constant feedback on which campaigns are and are not working. This can also help you and your SEO company determine what direction your marketing should be moving in.
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