Why Outsourcing Your Digital Marketing Makes Good Business Sense

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When people conduct online searches for products and/or services, they have a variety of criteria for determining whether or not a company is credible. A recent survey found that 46% of the participants indicated that website design was the number one determining factor for them.

The time it takes to for a site to load is also an important factor. If it doesn’t load within three seconds or less, 40% of potential customers will actually leave the site and continue their search elsewhere. This is just one of the reasons why a company website needs to inform customers what they do within a brief period of time.

According to a recent study of Fortune 500 websites, the results showed that these sites had the following desirable elements:

  • Content above the fold: 63%
  • Some type of scrolling content window: 50%
  • High-quality images with which visitors connected: 63%
  • An average loading time of 6.5 seconds

When it comes to creating a positive experience for website visitors, 90% of customer experience decision makers stated that this was critical for business growth and success. These decision makers also indicated that it has become even more important to provide a good online experience for customers. According to 63% of these experts, the importance of the customer experience has definitely risen.

More companies are also choosing to have dedicated social media teams. In 2012, for example, 67% of companies had one of these teams. Just three years later in 2015, 78% of companies had a dedicated team. It’s interesting to note, however, that just eight percent of businesses have a dedicated email marketing team. This is surprising because when considering digital marketing strategies, email marketing delivers the highest return on investment.

Posting unique content on a regular basis is also effective in driving traffic to a website. In fact, when it comes to digital marketing budgets, the second-largest portion is allocated for content creation and management. When content is composed with search engine optimization in mind, then there’s a greater chance for a company or brand’s site to be at the top of the list.

Since you realize the importance of building your brand, have you considered outsourcing to a digital marketing company? If you’ve been planning to rebrand your company, rebuild your website, or improve sales through digital marketing, it makes sense to outsource these services to a digital marketing company. Given their wealth of experience, expertise, and versatility, a digital marketing company can provide your business with a variety of innovative web marketing solutions.

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Sarah Todd

Sarah Todd

Sarah Todd, an investment banker, is a reporter and researcher for one of London’s leading media outlets. Formerly a trader and market maker at FTSE, she turned to media during the global recession. This website features some of her best and favourite articles, from all parts of the business world. Please let her guide you and your enterprise along the path to prosperity.